Building 21st Century Brands

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Objectives:

1)Understanding the Brand positioining and Brand Identity
> Is your intended positioning exactly same as what people percieve?
> Combination of product+service+advertising in Brand building
2)Role of Online Communities, Social media, non traditional channels in brand perception formation
3)Role of each team in Brand building

Outcomes:

1) Highlighting the steps needed to build modern brands and apprising  each team of their contribution towards it
2) ATL/BTL activities needed to develop and enhance brand equity
3) Building the connect with ‘Club Mahindra’ brand and ingraining its values amongst the candidates so their every action is in sync with Brand positioning